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“STDs are a persistent enemy….”

…Jonathan Mermin, director of the CDC’s National Center for STDs and TB Prevention, said in a news release last month. He added that the epidemic is, “…growing in number, and outpacing our ability to respond.” Over 50% of new cases of STDs occur in young people ages 15 – 24, Chlamydia cases the most prominent. Front-line defense–primary care clinics and overloaded physicians. They may feel they do not get honest answers or they don’t have time to ask difficult questions. Young people are not comfortable with face-to-face discussions about reproductive health.

Some physicians don’t know how to broach this sensitive conversation, “This is an awkward topic, especially for men and they avoid having these conversations. OPTIONS gives male physicians and clinicians a tool to get through the awkwardness …This epidemic impacts females more because they are left holding the bag.”   So is it a lost cause? No, digital health offers promising solutions.

Why is PRIMARY Care so Important?

Leveraging long-standing relationships with pediatricians and family physicians–an underutilized strategy on the front lines of this devastating battle, helps youth stay healthy. Young people respond to authentic conversations with people they know and trust.  Primary care screenings identify most new cases of Chlamydia. That’s where the OPTIONS App, an innovative digital health technology,  plays a crucial role.

OPTIONS reduces the cognitive load for clinicians by creating a structured report using our unique scoring algorithm. Our measures are more sensitive to cultural trends young people experience. Three levels of high risk allow tailored, pinpointed conversations that count. Our recent clinical pilot confirmed the benefits of the OPTIONS App.

Risk assessment quality was average before piloting the OPTIONS App. After implementing OPTIONS, physicians rated the quality of their sexual risk assessment as excellent. The OPTIONS App improves reproductive health counseling by “making it easier for my patients to discuss what is REALLY going on with them.” Physicians said the App saves them time and all participants reported that OPTIONS supports early identification of youth at highest risk of acquiring an STD.

Positive ROI increases revenue improves quality, tracks efforts, and supports better outcomes for young people. What’s not to love about the OPTIONS App?? To find out how to get started, contact the Preventative Technology Solutions team.